{"id":4514,"date":"2019-12-28T02:05:10","date_gmt":"2019-12-27T23:05:10","guid":{"rendered":"http:\/\/vvine.ru\/jak-se-tvori-vinny-listek-v-restauraci\/"},"modified":"2019-12-28T02:05:10","modified_gmt":"2019-12-27T23:05:10","slug":"jak-se-tvori-vinny-listek-v-restauraci","status":"publish","type":"post","link":"https:\/\/vvine.ru\/cs\/jak-se-tvori-vinny-listek-v-restauraci\/","title":{"rendered":"Jak se tvo\u0159\u00ed vinn\u00fd l\u00edstek v restauraci"},"content":{"rendered":"

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Jak se tvo\u0159\u00ed vinn\u00fd l\u00edstek? Na prvn\u00ed pohled se v\u0161e zd\u00e1 b\u00fdt pom\u011brn\u011b jednoduch\u00e9. Nen\u00ed t\u0159eba usilovat o perfektn\u00ed kombinaci ingredienc\u00ed, m\u00edt speci\u00e1ln\u011b vy\u0161kolen\u00fdch zam\u011bstnanc\u016f a tak d\u00e1le, Napsal seznam a „v s\u00e1\u010dku“.<\/p>\n

Nicm\u00e9n\u011b, za ur\u010dit\u00fdch podm\u00ednek m\u016f\u017ee z\u00e1kazn\u00edk p\u0159edlo\u017eila sv\u00e9 podm\u00ednky prodeje ur\u010dit\u00fdch druh\u016f v\u00edna. A z toho m\u016f\u017ee z\u00e1viset i v\u00e1\u0161 zisk.<\/p>\n

Prvn\u00ed v\u011bc, kterou je t\u0159eba v\u011bnovat pozornost p\u0159i sestavov\u00e1n\u00ed vinn\u00e9ho l\u00edstku \u2013 to je to, jak\u00e9ho v\u00fdsledku chcete dos\u00e1hnout? Prod\u00e1vat nebo propagovat.<\/p>\n

K dne\u0161n\u00edmu dni se situace na trhu vyv\u00edj\u00ed takov\u00fdm zp\u016fsobem, \u017ee z\u00e1stupce zna\u010dky m\u016f\u017ee nab\u00eddnout slevu na n\u00e1kup toho \u010di onoho druhu v\u00edna, ale nemus\u00ed to ud\u011blat. Nebo tato sleva m\u016f\u017ee skon\u010dit v kaps\u00e1ch distributor\u016f. Nej\u010dast\u011bj\u0161\u00ed slevou je dnes pova\u017eov\u00e1na za 20-25%. V podm\u00ednk\u00e1ch zv\u00fd\u0161en\u00e9 konkurence sleva ve v\u00fd\u0161i 10% sni\u017euje cenu, nebo v\u00e1m d\u00e1v\u00e1 vyd\u011blat. Dal\u0161\u00ed plus \u2013 je to p\u0159\u00edle\u017eitost z\u00edskat od poskytovatele, speci\u00e1ln\u00ed za\u0159\u00edzen\u00ed pro skladov\u00e1n\u00ed v\u00edna.<\/p>\n

Pokud je va\u0161\u00edm c\u00edlem je prodej, respektive dostupnost pouze jednoho dodavatele bude v\u00e1\u0161 vinn\u00fd l\u00edstek je pom\u011brn\u011b nudn\u00fd. Tak\u017ee doporu\u010duji v\u00e1m m\u00edt n\u011bkolik dodavatel\u016f a pokusit se vyjednat s nimi o maxim\u00e1ln\u00ed p\u0159ijateln\u00e9 pro v\u00e1s podm\u00ednek. Nezapome\u0148te, \u017ee tento syst\u00e9m funguje pouze tehdy, kdy\u017e m\u00e1te na rukou cen\u00edk. Ale ceny v n\u011bm mohou b\u00fdt odli\u0161n\u00e9.<\/p>\n

Dal\u0161\u00edm krokem bude definov\u00e1n\u00ed c\u00edlov\u00e9 skupiny. A kone\u010dn\u011b, styl va\u0161e za\u0159\u00edzen\u00ed. P\u0159edstavte si, \u017ee prod\u00e1v\u00e1te j\u00eddla n\u00e1kladn\u00e9 instituce, pak je logick\u00e9, \u017ee v\u00edno za 200 dolar\u016f, m\u016f\u017eete prodat v\u00edce \u00fasp\u011b\u0161n\u011b ne\u017e v\u00edno za 50 dolar\u016f. Pokud pracovat s jednoduch\u00fdm publikem, pak je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee pro toho, co by si dobr\u00e9 recenze a spokojen\u00e9ho z\u00e1kazn\u00edka, je lep\u0161\u00ed nab\u00eddnout mu v\u00edno dobr\u00e9 kvality za p\u0159ijatelnou cenu. Ne\u017e \u0440\u0430\u0441\u043a\u0440\u0443\u0447\u0435\u043d\u043d\u044b\u0439 brand s pr\u016fm\u011brnou chut\u00ed. Samoz\u0159ejm\u011b reklama d\u011bl\u00e1 svou pr\u00e1ci, ale nese v sob\u011b a odpov\u00eddaj\u00edc\u00ed n\u00e1klady. N\u011bkter\u00e9 slavn\u00e9 v\u00edna mohou zahrnovat svou cenu a\u017e do 80% pod\u00edlu na marketing.<\/p>\n

Samoz\u0159ejm\u011b nezapome\u0148te na sm\u011brov\u00e9 va\u0161e za\u0159\u00edzen\u00ed. Pokud va\u0161e restaurace je kuchy\u0148 Francie, It\u00e1lie, \u0160pan\u011blska a podobn\u00fdch zem\u00ed. S v\u00fdb\u011brem v\u00edna, v\u0161e je jednoduch\u00e9. Tyto zem\u011b maj\u00ed rozs\u00e1hlou \u0161k\u00e1lu nab\u00eddek. A pokud je stejn\u00fd zam\u011b\u0159en\u00ed kuchyn\u011b va\u0161\u00ed restaurace \u010d\u00ednsk\u00e1 nebo japonsk\u00e1, jak\u00e9 v\u00edno si m\u016f\u017eete nab\u00eddnout? Zde je t\u0159eba analyzovat chu\u0165 v\u00e1mi pod\u00e1van\u00fdch j\u00eddel. \u0158ekn\u011bme, \u017ee na vegetari\u00e1nsk\u00e1 j\u00eddla bude vyhovovat v\u00edno s v\u016fn\u00ed lu\u010dn\u00edch bylin, such\u00e9 b\u00edl\u00e9 v\u00edno. Thajsk\u00e1 a indick\u00e1 kuchyn\u011b tvo\u0159it dokonal\u00fd aliance s vo\u0148av\u00fdmi \u043f\u043e\u043b\u0443\u0441\u0443\u0445\u0438\u043c\u0438 v\u00edna. Pro ka\u017ed\u00e9 j\u00eddlo stoj\u00ed za to vyzvednout ur\u010dit\u00fd druh v\u00edna. A pak \u00fasp\u011bch je zaru\u010den. <\/p>\n

Co se t\u00fd\u010de technick\u00e9ho probl\u00e9mu \u0440\u0430\u0441\u0441\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u043a\u0438 v\u00edn, tam jsou dva faktory. <\/p>\n

Prvn\u00ed mo\u017enost: va\u0161e c\u00edlov\u00e9 publikum v\u00ed o p\u016fvodu v\u00edna, pak byste si m\u011bli rozd\u011blit vinn\u00fd l\u00edstek na principu – Lehk\u00e9 such\u00e9 v\u00edno, St\u0159edn\u011b hust\u00e9, such\u00e9 v\u00edno, Hust\u00e9 such\u00e9 v\u00edno, Sladk\u00e1 nebo Polosladk\u00e1 v\u00edna. <\/p>\n

Druh\u00e1 mo\u017enost: je to zam\u011b\u0159eno na to, aby k dosa\u017een\u00ed r\u016fstu tr\u017eeb. V tomto p\u0159\u00edpad\u011b rozd\u011bl\u00edme v\u00edna podle principu – B\u00edl\u00e9 v\u00edno, \u010cerven\u00e9 v\u00edno, Siln\u00e1 alkohol a tak d\u00e1le<\/p>\n

Sna\u017ete se to ud\u011blat tak, aby v\u00e1\u0161 vinn\u00fd l\u00edstek bylo snadn\u00e9 pochopit, a nen\u00ed klient tr\u00e1vil mnoho \u010dasu studiem jeho.<\/p>\n

P\u0159i n\u00e1vrhu vinn\u00e9 karty zva\u017ete styl va\u0161eho za\u0159\u00edzen\u00ed. Zde si m\u016f\u017eete uk\u00e1zat p\u0159edstavivost. Dnes existuje mnoho variant proveden\u00ed, hlavn\u00ed v\u011bc vezmete v \u00favahu v\u0161echny nuance, a aby v\u00e1\u0161 z\u00e1kazn\u00edk spokojen\u00fd se sv\u00fdm v\u00fdb\u011brem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jak se tvo\u0159\u00ed vinn\u00fd l\u00edstek? Na prvn\u00ed pohled se v\u0161e zd\u00e1 b\u00fdt pom\u011brn\u011b jednoduch\u00e9. Nen\u00ed t\u0159eba usilovat o perfektn\u00ed kombinaci ingredienc\u00ed, m\u00edt speci\u00e1ln\u011b vy\u0161kolen\u00fdch zam\u011bstnanc\u016f a tak d\u00e1le, Napsal seznam a „v s\u00e1\u010dku“. Nicm\u00e9n\u011b, za ur\u010dit\u00fdch podm\u00ednek m\u016f\u017ee z\u00e1kazn\u00edk p\u0159edlo\u017eila sv\u00e9 podm\u00ednky prodeje ur\u010dit\u00fdch druh\u016f v\u00edna. A z toho m\u016f\u017ee z\u00e1viset i v\u00e1\u0161 zisk. Prvn\u00ed<\/p>\n

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